...or marriage rather. At least according to the new book "Great Ikea! A Brand for all the People". Apparently Ikea is the place to go if you want to find romance or harmony.
The author, Elen Lewis, claims that Ikea lets the men be men and confirms their manhood. Likewise the already married man's "hunting instincts" are satisfied when he "hunts" furniture for his home and gets to spend money in front of wife and kids, which in turn arouses the woman. According to Lewis, Ikea is one of the few brands that can actually change your life.
The book doesn't enlighten us as to which instincts, except the "natural" housewife ones, women satisfy by going to Ikea.
7 reasons why Ikea saves married bliss:
1. Non-assembled furniture. When the man succeeds at assembling shelves and tables, his manhood is confirmed.
2. The hunting instinct. Treat your marriage to a trip to Ikea so the husband can "hunt and gather" for the home. Will bring happiness.
3. The feeling of creating a home together creates harmony in the marriage.
4. Sex. Women are turned on when the assembling goes smoothly. What happens when there are screws missing (which is often) is not clear. Nor how men react to handy woman.
5. The beds. It is estimated that at least every ten babies in Europe were made in a bed from Ikea.
6. The food. Many couples allegedly choose Ikea's meatballs as their first choice for a romantic Valentine's Day dinner. What??!!
7. Wedding. A Canadian couple chose to get married at Ikea.
Those meatballs are yummy...and cheap, which I guess is a big factor in male appreciation of them...Not sure about them being on the menu on the big day thoug...Then again, I am planning to serve my guests booze and chips on my imaginary wedding day, so who am I to talk?
ReplyDeleteMen are TERRIFIED of women who assemble furniture. Assembling furniture is easy; the challenge is to stand there pretending to be helpless and feminine when you can see he's got it all wrong and is only going to have to take it apart again.
ReplyDeleteI've just about managed the once.